Have you noticed that the simplest slogans are also the most memorable?
“Just do it.”–Nike
“Eat fresh.”–Subway
“Finger lickin’ good.”–Kentucky Fried Chicken
“I’m loving it.”–McDonalds

The easier a slogan is to remember, the more likely you are to think of a particular company say, when you’re shopping for runners or looking for a place to eat.

A leader in a networking business used to teach what he called the L.T.D. Principle (in the days when Ford made a car called the LTD).

“Keep it Learnable, Teachable and Duplicatable.”

In other words, don’t complicate it. Keep it simple!

Those who followed this piece of advice did indeed achieve remarkable success, while those who came up with complex plans found out the hard way that simplicity wins!

You may have noticed that God has a way of keeping things simple as well.

Take the 10 commandments, for example. Every one of them is essentially a simple one-liner.

A scholar once pointed out that if you were to translate the Hebrew literally, some of them would read as follows:

”You no steal.”
“You no kill.”
“You no hanky-panky.”
“You no covet.”

Since they are so simple, they are also memorable and are L.T.D as well!

Did Jesus not also keep things simple?

You could summarize his essential teachings with these two sentences:

“Love the Lord your God with all you’ve got.”
“Love your neighbour as you love yourself.”

That’s it! How much simpler can you get, eh?

No wonder Jesus has had so many followers down through the ages!!

He left us with something that is Learnable, Teachable and Duplicatable!

A number of years ago, I was at a Worship, Media & Technology Conference at a church in Calgary, Alberta, Canada.

At that time, they had something like 5 services on a weekend, with 1500-2000 people at every service.

I went there under the mistaken impression that their mastery of media and technology was responsible for their spectacular growth.

It turned out that it was their spectacular growth that forced them to become so media and tech savvy!

As I investigated their reason for explosive growth, it became very obvious it all had to do with a very simple slogan/mission statement that was inculcated into every member.

The exact words escape me, but it was something along the lines of: “Each One Reach One for Christ.”

In other words, all they did was teach every follower of Christ in their midst to invite a family member, friend, co-worker or total stranger to follow Jesus.

Then they taught this new disciple how to reach another one for Christ. Once they learned it, the process was now duplicated. Another person came into the Kingdom. And the church grew by one more member. The process was repeated over and over again with every new follower of Jesus.

When they hit a critical mass where enough of them were making disciples on a regular basis, exponential growth became the order of the day.

Oh, yeah, didn’t Jesus say something simple like: “Go and make disciples?” Duh!

The sheer simplicity of it all is simply amazing, isn’t it?

If you sense that you are not advancing toward your destiny as rapidly as you ought to, could it be because you are making everything too complicated to be duplicated?

Could this be the reason you are not seeing much growth in your church, sales force, business or organization?

Put the L.T.D Principle to work. Keep it Learnable, Teachable and Duplicatable.

You too could end up experiencing exponential explosive and exceptional growth!